Yeah it’s 90% compassion and 10% argumentation. Seeing things from their perspective, seeing the aspects they like and not immediately placing those aspects into the good and bad buckets, but instead truly appreciating how those aspects work for them. Of course, then you need to figure out how to advance your position over theirs, but that exhaustingly starts in compassion.
I don’t think that’s what happened? Based on this article and another one I read, it seems that now the Taco Tuesday trademark is relinquished meaning anyone can use it. I’m guessing taco bell would rather everyone be able to use it including them rather than it being locked down by someone who’s not them.