Yes.
Profess: 1) To affirm openly; declare or claim. 2) To make a pretense of; pretend.
If one makes a pretense of holding beliefs, feelings, or values that one does not hold, one is a hypocrite.
Whether anyone else understands the pretenses of the hypocrite or not does not change the definitions of the words.
The change in attitude is the consequence, not the cause. The best way for those in power to suppress another Arab Spring type event is a change in ownership of a massively influential social media platform where the richest man can take over completely to censor and control the narrative and oh, whoops… that already happened.