Kinda like how Apple often makes terrible decisions that everyone hates, and then every other company follows suit because it actually worked and it’s been normalized now. Musk made all sorts of garbage decisions and didn’t lose critical mass of users, so now every other social media company is gonna follow suit now that the terrible ideas have been “normalized” by one of them.
Probably because it’s historically generated a ton of traffic and they’re trying to fluff up their numbers to hide the aftermath of their mistakes.