Exactly. Microsoft also has the benefit of double-dipping - they have Xbox, but they also get a healthy cut from PC as a vast majority of gamers are going to be running Windows.
This article feels very much like a fanboy wanting to keep the stupid “console wars” going, when really Microsoft is happy to just rake in the cash.
Here “consume” means far more than just “drank”. If you take a shower at home, you are consuming water. Wash your car? Consume water. Water your garden? Consume water.