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Cake day: July 8th, 2023

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  • This is true, but not everything that gets promoted gets popular. A lot also flunks.

    Taylor Swift just happens to hit a sweet spot that appeals to a lot of people.

    And music has a self-reinforcing spiral. People listen to music from artists that they like, and which their peers like.

    So a popular artist could theoretically release an album without any promotion and it would still become popular, just because people will be curious to listen to the new songs from an artist that they already like (of course, record labels will always heavily promote work from their popular artists to make them even more popular).