

What you described literally happened with blockchain, not with NFTs because by then everyone knew blockchain is fucking stupid and NFTs were just a layer of full retard on top.
In a recent study, Jain and Jain (2019) measure the valuation effect of including the words “blockchain” or “bitcoin” in corporate names using a set of ten publicly listed firms. They found that these firms earn significant positive abnormal returns that persist for 2 months after the name change announcement.
That can’t be legal, there is surely a requirement for having odometers that are hard to manipulate to avoid fraud