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They should name their union Unionvision
Too close to Univision
They should just get to keep the Activision name, while the company flounders into obscurity.
Activision User Research Union-CWA is the first group of video game user researchers to form a union
So what exactly about their users do they research?
user research is a common design and marketing term to mean “identify product consumption and interface preferences”
Amongst other things, yes.