Celebrities such as James Dean can be brought back to life thanks to artificial intelligence, but it is raising troubling questions about what rights any of us have after we die.
[James] Dean has been cast as the star in a new, upcoming movie called Back to Eden.
There was also the commercial for prostate cancer research starring Bob Monkhouse, which was released in 2007, four years after his death: https://www.youtube.com/watch?v=quxOMX1jl1w
At least in his case, the family granted permission to use his likeness because prostate cancer was his cause of death. An impressionist provided his voice for the commercial, not AI.
There was also the commercial for prostate cancer research starring Bob Monkhouse, which was released in 2007, four years after his death: https://www.youtube.com/watch?v=quxOMX1jl1w
At least in his case, the family granted permission to use his likeness because prostate cancer was his cause of death. An impressionist provided his voice for the commercial, not AI.