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https://www.wsj.com/business/media/sales-of-bibles-are-booming-fueled-by-first-time-buyers-and-new-versions-d402460e

Sales of Bibles Are Booming, Fueled by First-Time Buyers and New Versions

Publishers attribute a 22% jump in Bible sales this year to rising anxiety, a search for hope, or highly focused marketing and designs

https://archive.ph/hfFIp

The Pew Research Center found that about 28% of adults in the U.S. now consider themselves religiously unaffiliated. Yet Bible sales rose to 14.2 million in 2023 from 9.7 million in 2019, and hit 13.7 million in the first 10 months of this year. Readers are also stocking up on related titles that provide guidance, insights and context—even sets of stickers to flag particularly meaningful passages.

“People are experiencing anxiety themselves, or they’re worried for their children and grandchildren,” said Jeff Crosby, president of the Evangelical Christian Publishers Association. “It’s related to artificial intelligence, election cycles…and all of that feeds a desire for assurance that we’re going to be OK.”