Microsoft’s Recall feature uses AI to capture and store user data. While it can be useful, it also poses a significant privacy risk. Here's what AdGuard is doing about it.
I am surprised by how rabid the Recall backlash continues to be compared to similar features elsewhere. Apple’s equivalent, in particular, seems to not be a concern to anybody. I don’t have anything Apple, so I’m not sure if they ever rolled this out, but they sure announced it to a whole bunch of crickets.
Interesting, I hadn’t seen news about that Apple feature before… There seems to be a lot more press around Recall, which in turn amps up the amount of consumer attention and backlash.
That said (and I wouldn’t want Apple’s “semantic search” even if I had an Apple device), I’d still trust Apple more to manage the dataset securely compared to Microsoft. The Apple ecosystem is far more strictly controlled, whereas in Windows it’s more of a free-for-all (most people just used XP as an administrator, the UAC could be easily disabled on Windows Vista and 7, etc.). Especially with Microsoft’s move to put advertising in Windows 11 and complete lack of security measures in the initial version of Recall, it is very hard to trust Microsoft in this regard.
Apple dropped a whole lot of vague shit that they “promised” would have some sort of holistic and on-device/private benefit to users if they pulled a full data profile of you together, kept it on-device, kept it secure, etc, etc.
Windows stealthed an update onto PCs that suddenly started capturing and processing unsecured screenshots of everything that users were doing without ever telling anyone why or what it’s for or how it would work. People found out that it was unsecured by looking in its unsecured folder. It wasn’t the same thing.
That said, obviously, Apple Intelligence is bullshit and doesn’t work or do anything of any use other than making Siri slightly prettier.
Your characterization of both of those events is inaccurate and aggressively framed in opposite directions, and I’m very curious to know why.
I mean, forget the MS bashing, go nuts on them. Why treat Apple any differently? Back in the day they at least were the underdog, but now? What’s with that?
You asked, and the author of the article asked, by proxy “buhwhy no one mad at apple for same thing” and I’m saying they weren’t the same thing. Apple deserves distinctly different shit. It’s not only my “characterization,” it accords with reality, and is why the author and you don’t see people as mad at apple for doing a different, differently shitty thing.
it’s also funny how you can tilt an average lemmy user by somehow saying bad shit about MS and Apple at the same time, I guess
No, it’s an argumentative take that underplays the issues with Apple’s proposed implementation and overplays the issues with MS’s.
Apple’s semantic search stores what you do inside an app (via an API) and they offer a feature that records everything you do and feeds it to an AI.
MS’s Recall was on their insider program, and then only for a subset of their devices, so not so much “stealthed” as up for testing. They always made the same on-device promises (and since the relaunch they also have encryption for the data). I don’t like either implementation, but I don’t think the discrepancy in reaction matches the discrepancy in implementation.
Note that it’s not a MS vs Apple thing. Chrome and Pixel phones have or are planning some Recall-adjacent features, too, that nobody ever brings up.
I’m not interested in taking sides or having an argument about it, I’m calling out how atrocious MS’s PR is and how surprisingly not atrocious Apple’s is. I’d argue the Pixel brand and Samsung in general also get WAY too much of a pass.
I’m curious as to why. I mean, I know why, it’s because MS sucks at managing their image and always have. I’m curious as to why they don’t drag everybody else down with them. I genuinely thought for a moment Recall would be the death of onboard AI features looking over your shoulder, but it clearly wasn’t. Apple’s slow rollout seems to have much more to do with them being incapable of a good implementation with the tech that is available and much less with them having an image issue in this area.
Also, is Recall live? I keep asking. How do I turn on Recall in my Copilot + PC? Does anybody know? Has anybody here touched Recall with their fingers? I am getting really paranoid about the whole thing being a collective prank like Santa Claus.
It is a stereotype but Apple diehards seem to go along with whatever Apple pushes, and people who don’t like them don’t use them anyways. Meanwhile Windows and Linux seems to have more people who are nitpicky about what they use, so group that tends to complain is going to be complaining more loudly about the OS they use would be my guess.
I do think you have a point about how Apple users tend to live with Apple choices while everybody else mostly ignores them. I think this manifests in less of a taking sides thing. Linux activists definitely root against Windows, sometimes more than they root for Linux, and they certainly don’t put the same amount of energy on Apple hostility.
I think this is wider than that, though. Linux and Apple users aren’t nearly as focused on their own quirks and foibles, but everybody loves to dunk on MS. Not that I don’t, necessarily, but sometimes the difference in attitude jumps at me.
It’s not just them, either. There’s a subset of companies, like Epic or Mozilla that get this a lot. It’s more so in gaming circles (EA! Ubisoft! Activision!) but not just there.
It also probably helps that it is easy to ignore Apple and there might not be a feeling of missing out for those who don’t care for the Apple ecosystem. As big as Apple is it is kind of niche in the sense that a Windows or Linux user can just ignore its existence and not feel affected.
But, when it comes to Windows there’s lot of mainstream software, games, and even hardware compatibility that is affected by Windows dominance. Stuff like wine and proton being needed and not getting the same video card driver support leads to more resentment Windows actually having offerings people who tend to complain want.
I think there’s something to the idea that Apple walls its garden so well people outside the wall don’t care about what happens inside it even when they disagree with it on principle.
I think you’re underplaying how big the garden is, though. You are thinking about this just in terms of PC OSs, but that’s not where Apple’s biggest presence is.
I got apple devices, but it is more a take or leave it type situation where I wouldn’t feel like I’m missing out if I didn’t have them. Its just one of those nice options, but not irreplaceable tech to me.
Ah, so Apple just happens to be one of the good massive megacorps routinely deploying anti-consumer practices. Gotcha.
See, it’s that gap in perception I’m interested in. Microsoft wants nothing more than having the closed ecosystem Apple has. From their Surface line to their much maligned store to their subscription-forward, always signed-in account environment.
Why they suck so much at selling that where Apple can get away with murder is much more interesting to me than the perceived differences between the implementations, which I would argue in a number of cases are worked backwards from the brand perception anyway. Part of it is the implementation and the execution rakes Apple chooses not to step on, but certainly not all of it, and that’s fascinating.
Right. But the reaction they get to their shittiness is very different, which is the thing I keep wondering about. Everybody keeps telling me why Microsoft is shitty and how Apple isn’t shitty in those ways specifically while conceding they are in others.
I want to know why Apple’s shitty doesn’t make them the poster boy for shittiness but MS’s shitty does. And it does. As far back as Windows 95, Windows is the thing you use that you hate to use and love to hate. That takes work and luck. I want to know how you can dig that hole so effectively while your competition can be just as overtly crappy and still come across as sleek and all the way above good and evil. There’s a fundamental truth about branding and squishy human brains buried in that phenomenon.
See, we disagree. You and I agree they’re both shitty. The rest of this social network does not, and the larger world ABSOLUTELY does not.
I’d argue once you get into normie land entirely maybe MS starts losing some of the stink, too, but for a lot of that middle space the perception is absolutely not the same, which is why this thread exists in the first place.
I am surprised by how rabid the Recall backlash continues to be compared to similar features elsewhere. Apple’s equivalent, in particular, seems to not be a concern to anybody. I don’t have anything Apple, so I’m not sure if they ever rolled this out, but they sure announced it to a whole bunch of crickets.
Interesting, I hadn’t seen news about that Apple feature before… There seems to be a lot more press around Recall, which in turn amps up the amount of consumer attention and backlash.
That said (and I wouldn’t want Apple’s “semantic search” even if I had an Apple device), I’d still trust Apple more to manage the dataset securely compared to Microsoft. The Apple ecosystem is far more strictly controlled, whereas in Windows it’s more of a free-for-all (most people just used XP as an administrator, the UAC could be easily disabled on Windows Vista and 7, etc.). Especially with Microsoft’s move to put advertising in Windows 11 and complete lack of security measures in the initial version of Recall, it is very hard to trust Microsoft in this regard.
that’s because “Apple Intelligence” is nearly 100% vaporware
So was/is Copilot+ and Recall (seriously, how do I turn it on to test it?) and that didn’t stop people.
Apple dropped a whole lot of vague shit that they “promised” would have some sort of holistic and on-device/private benefit to users if they pulled a full data profile of you together, kept it on-device, kept it secure, etc, etc.
Windows stealthed an update onto PCs that suddenly started capturing and processing unsecured screenshots of everything that users were doing without ever telling anyone why or what it’s for or how it would work. People found out that it was unsecured by looking in its unsecured folder. It wasn’t the same thing.
That said, obviously, Apple Intelligence is bullshit and doesn’t work or do anything of any use other than making Siri slightly prettier.
Your characterization of both of those events is inaccurate and aggressively framed in opposite directions, and I’m very curious to know why.
I mean, forget the MS bashing, go nuts on them. Why treat Apple any differently? Back in the day they at least were the underdog, but now? What’s with that?
You asked, and the author of the article asked, by proxy “buhwhy no one mad at apple for same thing” and I’m saying they weren’t the same thing. Apple deserves distinctly different shit. It’s not only my “characterization,” it accords with reality, and is why the author and you don’t see people as mad at apple for doing a different, differently shitty thing.
it’s also funny how you can tilt an average lemmy user by somehow saying bad shit about MS and Apple at the same time, I guess
No, it’s an argumentative take that underplays the issues with Apple’s proposed implementation and overplays the issues with MS’s.
Apple’s semantic search stores what you do inside an app (via an API) and they offer a feature that records everything you do and feeds it to an AI.
MS’s Recall was on their insider program, and then only for a subset of their devices, so not so much “stealthed” as up for testing. They always made the same on-device promises (and since the relaunch they also have encryption for the data). I don’t like either implementation, but I don’t think the discrepancy in reaction matches the discrepancy in implementation.
Note that it’s not a MS vs Apple thing. Chrome and Pixel phones have or are planning some Recall-adjacent features, too, that nobody ever brings up.
I’m not interested in taking sides or having an argument about it, I’m calling out how atrocious MS’s PR is and how surprisingly not atrocious Apple’s is. I’d argue the Pixel brand and Samsung in general also get WAY too much of a pass.
I’m curious as to why. I mean, I know why, it’s because MS sucks at managing their image and always have. I’m curious as to why they don’t drag everybody else down with them. I genuinely thought for a moment Recall would be the death of onboard AI features looking over your shoulder, but it clearly wasn’t. Apple’s slow rollout seems to have much more to do with them being incapable of a good implementation with the tech that is available and much less with them having an image issue in this area.
Also, is Recall live? I keep asking. How do I turn on Recall in my Copilot + PC? Does anybody know? Has anybody here touched Recall with their fingers? I am getting really paranoid about the whole thing being a collective prank like Santa Claus.
It is a stereotype but Apple diehards seem to go along with whatever Apple pushes, and people who don’t like them don’t use them anyways. Meanwhile Windows and Linux seems to have more people who are nitpicky about what they use, so group that tends to complain is going to be complaining more loudly about the OS they use would be my guess.
I do think you have a point about how Apple users tend to live with Apple choices while everybody else mostly ignores them. I think this manifests in less of a taking sides thing. Linux activists definitely root against Windows, sometimes more than they root for Linux, and they certainly don’t put the same amount of energy on Apple hostility.
I think this is wider than that, though. Linux and Apple users aren’t nearly as focused on their own quirks and foibles, but everybody loves to dunk on MS. Not that I don’t, necessarily, but sometimes the difference in attitude jumps at me.
It’s not just them, either. There’s a subset of companies, like Epic or Mozilla that get this a lot. It’s more so in gaming circles (EA! Ubisoft! Activision!) but not just there.
It also probably helps that it is easy to ignore Apple and there might not be a feeling of missing out for those who don’t care for the Apple ecosystem. As big as Apple is it is kind of niche in the sense that a Windows or Linux user can just ignore its existence and not feel affected.
But, when it comes to Windows there’s lot of mainstream software, games, and even hardware compatibility that is affected by Windows dominance. Stuff like wine and proton being needed and not getting the same video card driver support leads to more resentment Windows actually having offerings people who tend to complain want.
I think there’s something to the idea that Apple walls its garden so well people outside the wall don’t care about what happens inside it even when they disagree with it on principle.
I think you’re underplaying how big the garden is, though. You are thinking about this just in terms of PC OSs, but that’s not where Apple’s biggest presence is.
I got apple devices, but it is more a take or leave it type situation where I wouldn’t feel like I’m missing out if I didn’t have them. Its just one of those nice options, but not irreplaceable tech to me.
Well:
Ah, so Apple just happens to be one of the good massive megacorps routinely deploying anti-consumer practices. Gotcha.
See, it’s that gap in perception I’m interested in. Microsoft wants nothing more than having the closed ecosystem Apple has. From their Surface line to their much maligned store to their subscription-forward, always signed-in account environment.
Why they suck so much at selling that where Apple can get away with murder is much more interesting to me than the perceived differences between the implementations, which I would argue in a number of cases are worked backwards from the brand perception anyway. Part of it is the implementation and the execution rakes Apple chooses not to step on, but certainly not all of it, and that’s fascinating.
No they’re just a different type of shitty.
Right. But the reaction they get to their shittiness is very different, which is the thing I keep wondering about. Everybody keeps telling me why Microsoft is shitty and how Apple isn’t shitty in those ways specifically while conceding they are in others.
I want to know why Apple’s shitty doesn’t make them the poster boy for shittiness but MS’s shitty does. And it does. As far back as Windows 95, Windows is the thing you use that you hate to use and love to hate. That takes work and luck. I want to know how you can dig that hole so effectively while your competition can be just as overtly crappy and still come across as sleek and all the way above good and evil. There’s a fundamental truth about branding and squishy human brains buried in that phenomenon.
It doesn’t. They’re both shitty.
See, we disagree. You and I agree they’re both shitty. The rest of this social network does not, and the larger world ABSOLUTELY does not.
I’d argue once you get into normie land entirely maybe MS starts losing some of the stink, too, but for a lot of that middle space the perception is absolutely not the same, which is why this thread exists in the first place.
That’s because when it comes to Apple, hypocrisy is the way of life.