The typical conversation I have is:

• Hey, how don’t you have ads on Youtube?
• Well, its easy: you install Firefox and then…

and that’s where I loose most of the people, that extra step.

Me and you can go down on the about:config all day long to dissect every aspect of privacy we care about. For the other 90% of people, even just going to Mozilla extensions manager and downloading u-Block Origin is too much.

Bear-proof trash can theorem…