Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
you mean charge rich people more, poor people less or just charge desperate people more?
They left it until the very end of the article:
Yeah when I started travelling on a generous business expense account I found that it was increasingly the case that I didn’t even need to charge things to it. Things just start becoming fucking free when you’ve got money.
This is honestly surprising to me. Wouldn’t they charge wealthy people more because they could just suck up the higher prices?
Nono, see. They want to lock in repeat visits and gain them as an investor, then use their influence to suckle cash out of the remaining populace.
Got a funeral in the family? Thrice the fare for you.
Charge most more and a few the same. I doubt anyone will be getting charged less.
On the rare occasion I fly, I know I can get my long knees in a Delta plus seat. This restriction will definitely make my ticket go up with such an AI. It feels like it should be an accomodation but is more often a punishment.