The Correct the Map campaign challenges the distortion of Africa’s true size on world maps, aiming to empower global understanding and respect for the continent’s significance.
It’s a bit hard to find out where it actually originated from and who’s behind it. Judjing by their social media handlers, it’s a marketing agency Hello Makeda. Maybe it’s just me, but I don’t trust marketing agencies to be good judges on geographical projects.
They are only using the cause to promote their brand social responsibility probably. In any case, the issue with the distorted view of the map that ideologically and politically benefited one side has been known for decades, and most of the countries that were colonies now use the correct one.
It’s a bit hard to find out where it actually originated from and who’s behind it. Judjing by their social media handlers, it’s a marketing agency Hello Makeda. Maybe it’s just me, but I don’t trust marketing agencies to be good judges on geographical projects.
They are only using the cause to promote their brand social responsibility probably. In any case, the issue with the distorted view of the map that ideologically and politically benefited one side has been known for decades, and most of the countries that were colonies now use the correct one.