BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
Luxury car makers will have a harder time justifying a high price tag when an electric Kia will match their 0-60.
Mark my words, cars will be the next common planned obselesence product. As soon as the battery doesn’t take a charge people will junk it and buy another just like the phone market.
Also you have Chinese BYD making huge inroads in various markets now. They’re going to massively drop the price floor for features that are seen as luxury right now.