Tesla faces a number of challenges in Europe including continued intense competition and brand damage from Elon Musk's political involvement.

KEY POINTS

New European car registrations of Tesla vehicles totaled 8,837 in July, down 40% year-on-year, according to the European Automobile Manufacturers Association, or ACEA.

BYD recorded 13,503 new registrations in July, up 225% annually.

Elon Musk’s automaker faces a number of challenges in Europe, including intense ongoing competition and reputational damage to the brand.

  • FishFace@lemmy.worldEnglish
    202·
    10 days ago

    Tesla cars were a very good prospect until pretty much this year. Most people are fine with everything being on a big dumb screen instead of having proper buttons (even though it’s a usability and safety nightmare) and once you get past that, they’re comfortable and practical - and well-priced compared to the non-Chinese competition.

    But now, Elon outed himself as an actual Nazi, and took away proper indicators and gear selectors.