Boatwright said Chipotle is “doubling down on restaurant execution,” increasing marketing spend, plans to create more digital experiences, and introduce more innovation.
The problem is prices for the quality you get. Instead of spending money on improving those things, they’re dumping it on more commercials and “digital experiences”.
Yes, that will totally make people or want to buy overpriced mediocre fake Mexican food.
Plus, at taco bell, you can get like 5 or 6 bean and rice burritos even if you add a few toppings to it and have it toasted, for the same price of one burrito at chipotle.
The problem is prices for the quality you get. Instead of spending money on improving those things, they’re dumping it on more commercials and “digital experiences”.
Yes, that will totally make people or want to buy overpriced mediocre fake Mexican food.
Corporate slop bowls… I can’t see them any different from that now
Isn’t it Mission style which once was part of Mexico but is now the USA. It’s the style from the SF bay area.
I don’t eat there because the last time I did, I got severe food poisoning. If I want shit fast Mexican food, I’ll go to Taco Bell.
Plus, at taco bell, you can get like 5 or 6 bean and rice burritos even if you add a few toppings to it and have it toasted, for the same price of one burrito at chipotle.
There is one sentence in that quote which isn’t complete nonsense