The Department of Transportation might be forced to shut down the airspace in certain parts of the country if the government shutdown continues into next week.
The only point of the headline is to get you to click. News organizations exist to sell ads. They can’t sell ads on an article you don’t click on. Every headline is literally clickbait if you want to be pedantic about it.
That said, THIS headline is not what anyone would typically call clickbait. It’s not asking a baiting question, burying a lede, or saying something that’s arguably untrue just to get you in to the article. “A person of particular interest to X industry says thing that he believes to be true about said industry.” The headline assumes you know a few things, sure. But it’s not a scholarly article, it’s allowed to assume you know things.
The important piece of information from the article is the possible disruption to air traffic. That is stated clearly in the headline. The fact that she shutdown is causing it is a: pretty obvious given the state of the country right now and b: a reason to click the link if somehow you just crawled out from under a rock.
This is like, a textbook example of a good headline.
The only point of the headline is to get you to click. News organizations exist to sell ads. They can’t sell ads on an article you don’t click on. Every headline is literally clickbait if you want to be pedantic about it.
That said, THIS headline is not what anyone would typically call clickbait. It’s not asking a baiting question, burying a lede, or saying something that’s arguably untrue just to get you in to the article. “A person of particular interest to X industry says thing that he believes to be true about said industry.” The headline assumes you know a few things, sure. But it’s not a scholarly article, it’s allowed to assume you know things.
Anyway… my solution is the better headline.
It’s clearer.
And had the headline been mine, I wouldn’t have clicked. And that’s the point of headlines.
My job isn’t to click when your job is to inform.
And yes — the other version buries the lead.
Please forgive that I started this. It’s a demoralizing conversation.
The important piece of information from the article is the possible disruption to air traffic. That is stated clearly in the headline. The fact that she shutdown is causing it is a: pretty obvious given the state of the country right now and b: a reason to click the link if somehow you just crawled out from under a rock.
This is like, a textbook example of a good headline.
You’re just wrong my guy. It’s ok.