On Instagram, dozens of commenters identifying themselves as current or former Sprinkles employees reacted to the news, describing what they say was a sudden, company-wide closure.
“One day notice of losing my job — how will I take care of my 5 kids now,” one commenter wrote.


2012 sounds right for that, actually. There definitely was one, but I couldn’t have guessed the year. There was just a time when I made a bunch of cupcakes because I kept seeing fun recipes online.