- Alexa users who are Amazon Prime members are reportedly being automatically upgraded to Alexa Plus.
- Users who have been upgraded can revert to the old Alexa by saying, “Alexa, exit Alexa Plus.”
- One user claims that they were “flooded with ads” after downgrading back to Alexa.
They probably need to show investors that the money spent developing it is worth it. “We’ve added X amount of users this quarter alone!”
It worked for Microsoft. The month after they started to force install Teams in windows they published user numbers showing how teams had sprinted ahead of Slack by that metric, and the tech press mostly ate it up.