Cook has openly embraced Trump, particularly in his second term, attending the president’s inauguration, presenting him with an engraved golden trophy, and giving money to the White House to help construct the president’s $300 million pet project ballroom.
The relative workplace calm may be over. “I hope we never find out, but I seriously started wondering what our leadership would do if an Apple employee was summarily executed by our government,” wondered one employee.
Many workers claimed hypocrisy between Apple’s longtime professed commitment to progressive values and causes and the extent to which its CEO has cozied up to the Trump administration. “But but but…. we changed the Apple website to MLK last Monday, so that cancels out.” Another pointed sarcastically to the company’s recent announcement of Black History Month Apple Watch bands. “Went to hang out with the guy who didn’t even acknowledge MLK Day and took away park access on the day,” commented one worker.
For some, the affront was personal. “As a lifelong Minnesotan and an Apple badged employee for over half my life I feel pretty abandoned by the company that has told me it stands for humanity more times than I can count,” wrote another worker. “Silence on ICE violence speaks volumes.” Another pointed out the “Three retail locations in the Twin Cities and not a peep” from Cook. “This isn’t leadership. This is an absence of leadership.” To which a colleague quickly countered: “I disagree, this IS leadership. This is intentional, nobody travels to the white house by mistake.”
An Apple employee who has spent decades at the company said they had noticed a marked cultural and political shift within Apple under Cook’s tenure. “A lot of people are talking about how Steve Jobs would have never given a gold bar to a politician,” referring to the 24-karat gold trophy Cook presented Trump at the White House in August.
Apple was started by a smart nerd and a guy who thought that he could cure body odor by eating exclusively fruit. The latter guy, 30 years later, thought he could cure pancreatic cancer by eating exclusively fruit.
I do think those guys would have resisted the temptation to woo Trump, though Jobs was a wildcard.
Tim Cook, on the other hand, is a businessman through and through. At all costs, line must go up. By all accounts, this has been an obvious focus at Apple well before Jobs died. I’m not sure what kind of rock you’d be living under to think that Apple is the same company that built the Macintosh while working at Apple.