• Waldelfe@feddit.orgEnglish
    3·
    43 minutes ago

    There was a very annoying radio ad for a musli brand when I was a child. I decided then that I would never buy their product ever. I’m 40 now and can proudly say that I still go out of my way to not buy any products from that company and to the best of my knowledge I’ve never eaten their products.

    I get that the idea is to create recognition, but if it’s too annoying you won’t get a “Ah, I’ve heard that name I’ll go for this one” from me but a “Oh, that’s the annoying one, I’ll avoid it.”

  • Captain Aggravated@sh.itjust.worksEnglish
    6·
    2 hours ago

    I got real into Zero Punctuation about a decade ago, so I’d watch a load of 5 minute youtube videos back to back.

    It would serve me the same goddamn ad for a Mission Impossible movie between every one. The ad had this hateful nasally music that went “ready or not, here I come.”

    I have not paid for a movie ticket, a streaming service, or a new DVD or Blu-Ray since then. Brain surgery with a backhoe, cut your pineal gland off at the waist. Fuck your entire sector of industry, Tom Cruise.

    • zod000@lemmy.dbzer0.comEnglish
      2·
      2 hours ago

      In my head this read like Queen’s “Flash Gordon” song. It made it all the more absurd and better.

  • Avicenna@programming.devEnglish
    6·
    5 hours ago

    Someone should write an article about how interrupting ads actualy negatively affect consumer choices and then popularize it. I am ok even if its just made of shady stats, many will adapt the idea blindly anyways.

    • Tja@programming.devEnglish
      2·
      4 hours ago

      Someone should. I’m sure it has never been tried.

      Surely companies will ignore decades of psychological studies and own marketing experience for a random article full of made up numbers.

    • PhoenixDog@lemmy.worldEnglish
      1·
      2 hours ago

      They used to.

      Why do you see diminishing returns lately? Because more money into more ads lead to consumer fatigue.

    • PhoenixDog@lemmy.worldEnglish
      2·
      2 hours ago

      Except I used to work in distribution for Sears/Best Buy online delivery and I can assure you I noticed what people bought and the ads that were frequent. The more obtrusive ads saw less sales.

  • cattywampas@lemmy.worldEnglish
    9·
    7 hours ago

    “This has got to be the worst advertisement I’ve ever heard.”

    “Ah but you have heard it.”

  • ruuster13@lemmy.zipEnglish
    286·
    10 hours ago

    Sorry but wrong. You are not going to win this kind of battle against advertisers. If you notice the intrusion and hate the product, you weren’t in the market for their product in the first place. They don’t care that you hate their company. When you are in the market for the product, you won’t notice the intrusion or it won’t matter if you do; the ad is still increasing your exposure to their product in the ways that increase your chances of buying.

    • Limonene@lemmy.worldEnglish
      8·
      7 hours ago

      I agree with this. Ads contaminate your mind, so make sure to use ad blockers. But also help your friends set up ad blockers, because if their minds are contaminated, it will spread to you.

    • Aceticon@lemmy.dbzer0.comEnglish
      4·
      8 hours ago

      Also later in time when one is making a choice for a kind of product one doesn’t usually buy, one might have forgotten their dislike for a brand due to their excessive use of advertising and yet their subconscious is still giving them a feeling of familiarity when they see that brand’s name on a product which makes it more likely that they’ll chose it over other options that don’t feel as familiar.

      Most advertising nowadays is meant to affect subconscious impulses which will do their thing with no cognitive effort, whilst the position the OP holds (and which I myself try to) is conscious and requires cognitive effort to maintain.

      • cattywampas@lemmy.worldEnglish
        4·
        7 hours ago

        Would you pay a higher price to do so?

        Would you (or could you even afford to) pay twice the insurance premiums because Liberty or State Farm ads annoy you?

        • ozymandias117@lemmy.worldEnglish
          5·
          7 hours ago

          I currently do, maybe not twice, but about 20% more to avoid them

          I also refuse to buy several cheaper car companies because of ads I saw years ago, and bought a more expensive car for my wife to avoid them

          I don’t know the price difference, but there’s also a toilet paper brand I will never buy

          I’m sure lots of ads work on me, but if your ad is annoying enough, I will pay significantly more to your competitor

    • lastlybutfirstly@lemmy.worldEnglish
      6·
      10 hours ago

      I don’t know. Bad word of mouth can severely harm a product I think. So they should really care if there are millions of people who absolutely despise them.

      By the way, completely unrelated, don’t use Wix if you’re making a website. It’s awful. Also, I heard it was mentioned in the Epstein Files. Could be untrue but just to be safe don’t use Wix if you don’t want you and your website to be linked to Jefferey Epstein. Wix, the child predator’s choice. Allegedly.