YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

    • dindonmasker@sh.itjust.worksEnglish
      161·
      9 days ago

      I just purchased a new travel router that will have options for ad blocking built in. Would that block ads on any device sharing that connexion? TV, phone, PC, smart fridge,…?

      • circuscritic@lemmy.caEnglish
        461·
        9 days ago

        Those will not block YT ads.

        They’ll block ads at a DNS level, but YouTube ads are delivered directly into the video stream.

        • VibeSurgeon@piefed.socialEnglish
          272·
          9 days ago

          Those will not block YT ads.

          This is correct

          but YouTube ads are delivered directly into the video stream.

          This is false

            • VibeSurgeon@piefed.socialEnglish
              2·
              6 days ago

              Sure, but that can be said about almost anything.

              Still, I’d be surprised if they went the route of embedding ads into the stream, in part because of measurability/skipability/etc. It’s definitely not out of the question, but I think we’re still ways to go before we get there.

              And even then, tools like yt-dlp would probably be able to apply some heuristics to figure out which segments are foreign to the stream and slice them out that way. Blocking yt-dlp would require DRM, which in turn requires changing the transcoding pipeline in a pretty non-trivial way. I also doubt they would willingly go this route.

        • ragas@lemmy.mlEnglish
          9·
          9 days ago

          Youtubes ads are not delivered into the videostream. That would mean reencodingevery video for every user and would need an insane amount of computing power.

          • VibeSurgeon@piefed.socialEnglish
            3·
            9 days ago

            That would mean reencodingevery video for every user and would need an insane amount of computing power.

            You actually don’t have to, on account of how adaptive video streaming works. It’s fully possible to serve a few segments of ad content mid-stream.

          • diabetic_porcupine@lemmy.worldEnglish
            3·
            9 days ago

            Why would you need to re encode when you can literally pause one stream swap in the ad and then swap back in the paused one in the same response

            • ragas@lemmy.mlEnglish
              10·
              9 days ago

              Exactly. Instead of editing within the video stream you just switch to a second stream.

              However from youtubes perspective that has the downside that the switching logic is where adblockers can hook in to block the ads.

      • Tangent5280@lemmy.worldEnglish
        41·
        9 days ago

        Not youtube ads, sadly, if they are blocking based on domain names. For YouTube, you can use pipepipe, which do block ads as far as I have seen.

      • CileTheSane@lemmy.caEnglish
        4·
        9 days ago

        I’m just imagining how spammy it would be to see this reply on every comment that has more than 69 upvotes.

        Yup. At one point that number was 69 in order to get to where it is now. Good job.

    • Tollana1234567@lemmy.todayEnglish
      2·
      9 days ago

      and only a minor inconvience as youtube delays the video for adblockers, of course they will try to make that permanent somehow.