Apple held talks with DuckDuckGo to replace Alphabet's Google as the default search engine for the private mode on Apple's Safari browser, the Bloomberg News reported on Wednesday, citing people familiar with the discussions.
If the goodwill they garner from that makes APPL go up because it matches the privacy expectation they are branding themselves with, they might be making even more money anyway.
If the goodwill they garner from that makes APPL go up because it matches the privacy expectation they are branding themselves with, they might be making even more money anyway.
Exactly. They are trying to win the privacy game, so a small sacrifice now could turn to be quite profitable.