Because people shouldn’t have to choose between great taste and staying within their budget.
Thankfully that doesn’t apply to PepsiCo, because 90% of their snacks are the most mid shit on that shelf coasting off brand recognition and shelf space. If I want cheap, I get generic; if I want great taste, I get some other brand. If I want somewhere in the middle, I get Utz. If I want medium–high cost for medium–low-quality flavor and texture, I buy a PepsiCo product. And if I want to make the right choice, I don’t get any of those.
The only thing keeping them afloat is pure market penetration- it’s hard to not maintain volume when you’re the only one on the shelf of every mini mart.
Thankfully that doesn’t apply to PepsiCo, because 90% of their snacks are the most mid shit on that shelf coasting off brand recognition and shelf space. If I want cheap, I get generic; if I want great taste, I get some other brand. If I want somewhere in the middle, I get Utz. If I want medium–high cost for medium–low-quality flavor and texture, I buy a PepsiCo product. And if I want to make the right choice, I don’t get any of those.
The only thing keeping them afloat is pure market penetration- it’s hard to not maintain volume when you’re the only one on the shelf of every mini mart.
Heh penetration
My favorite chips are store brand. Whatever store. They taste better and are cheaper. This started with Blue Bell BBQ chips. Long gone, but so good.
that was some salty snack of a roller-coaster.