• Seth Taylor@lemmy.world
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    9 days ago

    If someone used my face and voice to make money without so much as asking me I’d be pissed off too.

    In 2023, Scarlett Johansson’s attorney demanded that an AI app stop using her likeness in an advertisement. The actor also called out OpenAI in 2024 for using an “eerily similar” voice to hers for their GPT-4o chatbot despite having declined the company’s request to provide her voice. OpenAI subsequently announced it would no longer be using the voice, but did not indicate why.

    In 2024, Tom Hanks called out the “multiple ads over the internet falsely using my name, likeness, and voice promoting miracle cures and wonder drugs.”

    Look at this shit. This is illegal as fuck. Imagine being a doctor and some RFK-type podcaster uses your name, face and voice to promote some hack cure and destroys your reputation.

    And they ASKED Johansson and she said no and they still did it. Fuckin AI motherfuckers. No shame

    • anon_8675309@lemmy.world
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      9 days ago

      The amount of money these companies have is disproportionate to the amount of punishment they receive when they break a law. People look at the victim and think why should she get billions (which would be a truly proportional punishment) just for them using a voice that sounds like hers. Okay fine. Then give her a commensurate amount and put the rest into a legal defense fund to help others who were harmed. But either way, the company should be proportionately punished to deter them or others from doing same again.

  • Doomsider@lemmy.world
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    9 days ago

    Her voice is not really unique in anyway nor are her looks. While she may not use this as a cudgel against anyone who looks like or sounds like her other artists will.

    While I am not opposed to protections for all people, I am opposed to just the wealthy getting this privilege through trademark.

    • Soup@lemmy.world
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      9 days ago

      We’ve already seen dead actors being brought back through AI usage, I think Val Kilmer was one of them. She might not have the most unique looks but even I can recognize her; someone stealing her likeness to make sales is very possible and would have huge repercussions, especially with how culty her base can be.

      Ultimately it should be thoroughly illegal if someone hasn’t opted into it and the legal battle should be telling the people who used the likeness should be told to go fuck themselves.

      • Doomsider@lemmy.world
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        9 days ago

        There is a lot going on here to be honest and you brought some additional complexity into it by bringing up a dead person.

        First, she doesn’t need trademark to sue companies for using unauthorized statements or pictures/video of her even if it is AI generated. This is called the right of publicity.

        California has a law on the books that addresses your concerns around death and it is a better solution than trying to shoehorn trademark into this problem. I don’t necessarily agree with posthumous protection myself, but it is a better way to accomplish a goal.

    • andros_rex@lemmy.world
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      9 days ago

      Taylor Swift in particular has had thousands of pornographic pictures generated of her, which is fucked up.

    • MIDItheKID@lemmy.world
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      9 days ago

      Yeah this is one of those ones like:

      She’s not wrong, but also, she can get bent.

      It does however set a precedent for other celebrities and people going forward so I’m kinda with her on this one. If there’s one person who can make a stink about this and have it matter, it’s probably her.

      It would have been better if it was one of the likeable celebrities. Like Keanu Reeves.

      But I guess you take what you can get.

      • UnderpantsWeevil@lemmy.world
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        9 days ago

        It does however set a precedent for other celebrities and people going forward

        The precedent is “you need to jump through a series of legal hoops and build up a legal army in order to secure what was already supposed to be yours to begin with”.

        It would have been better if it was one of the likeable celebrities. Like Keanu Reeves.

        It wouldn’t matter, because we’re talking about an entrenched legal precedent not a likeability contest.

        In some sense, it begins to feel like all that sovereign citizenship bullshit. People being fed this narrative that you have to perform an elaborate, esoteric legal dance in order to have your humanity recognized by the state bureaucracy. It creates the (false) impression that there’s One Neat Trick to having your civil rights acknowledged and respected, and you just need to be savvy enough to speak the magic words and perform the ritual dance. In truth, you’re in a boxing match with a gorilla.

  • jobbies@lemmy.zip
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    10 days ago

    Using copyright to prevent pirating, what a novel idea! I am shaking in my boots! No pirating for me!!

    • mushroommunk@lemmy.today
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      9 days ago

      I think that hatred is better projected at all the venues signing exclusivity deals with Ticketmaster so that other companies can’t compete and the politicians allowing the monopoly. Taylor Swift was actually partnered with a competitor to Ticketmaster, AEG, but AEG couldn’t sell the tickets due to the mentioned exclusivity deals and had to post them through Ticketmaster.

      Or are you saying all artists should stop touring? Because that would kill off so many of them as they can’t afford to live off streaming and record sales due to corporate fat cats keeping too much at the record labels

      • melsaskca@lemmy.ca
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        8 days ago

        I’m saying the artist should do more to try and avoid the venue. Does ticketmaster own all venues everywhere? What about smaller venues and a few more shows? Garth Brooks is a good example of saying “fuck you” to ticketmaster.

        • mushroommunk@lemmy.today
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          8 days ago

          Ticketmaster doesn’t own any venues, their parent company Live Nation does. Live Nation does own many of the venues in the largest areas (1 in 20, but they have partial control of more). Ticketmaster’s exclusivity deals covers another 65% to 85% of the market (no one really knows and was hoping this would come more to light during the congressional hearing).

          Artists literally have no choice here. If they want to go where people actually are and be heard, they can’t escape Ticketmaster.

          Also, Garth Brooks? That’s your example here? The guy who wrote a letter to Congress this year defending Ticketmaster as this stand up company who cares about ticket pricing and the fans? Yeah he’s said some things against surge pricing but he is definitely not anti Ticketmaster.

  • BarneyPiccolo@lemmy.today
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    9 days ago

    I don’t blame her, they are going to be forced to do this to protect themselves from the AI maniacs, who think they have the right to AI everything, whether you like it or not.

    The YouTube music world is being ferociously attacked from all angles by AI. One YouTuber has a unique voice and style, and had posted numerous videos. An AI company used her voice to train their AI voice, copyrighted it, and now they are sueing HER for infringement, and YouTube has taken down all her videos. They literally stole her voice.

    AI is a bad enough threat, but the people managing this technology are about the most psychopathic people who have ever been in business.

  • jaybone@lemmy.zip
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    9 days ago

    Let the billionaires fight eachother. And be all asshurt over it. People should start making AI Slop Taylor Swift songs and watch the Streisand effect follow.

    • Alandrus_Sun@ttrpg.network
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      9 days ago

      They’re doing worst than slop songs. From images I’ve seen, she’s DEEP into Kansas City Chief fans. 😂 🤣 😂

      Her reaction makes sense. Best I can hope for is some trickle down civil rights.

  • Zacryon@feddit.org
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    9 days ago

    Welcome to capitalism. You need to trademark yourself in order to get a basic minimum of protection on your image.

  • Billegh@lemmy.world
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    9 days ago

    So, we’re gonna need exact data to make sure we don’t accidentally duplicate any of that trademarked body. 😐😐😐