It became the only reliable source of information I had. People posted links with a minimal amount of commentary, picking and choosing the best content from other social media networks. They’re not doing it to “build a brand” because that’s not a thing in the Fediverse. It’s too disjointed to be a place to build a newsletter subscription base.
I actually like the slower pace. There’s no constant stream of content but I find that helps me to moderate my usage. It also helps me take a more active role because I don’t just see what I’m subscribed to. I’ll hop over to the top posts over the last 6 hours and find something that’s really hot elsewhere, or I’ll hop on to scaled and find something obscure. It’s slower and cranky but it embodies a lot of the old elements of scrolling that I miss.