I must have noise to go along with going to sleep. Usually thats an audio book or long-form video essay type YouTube videos. I wear one earbud to bed if I’m sleeping at night with my girlfriend or just blare it from the TV if I’m sleeping alone during the day (rotating shift). I feel like when I don’t have engaging audio and I’m trying to sleep I can’t quiet my mind enough to sleep. A fan or random ambient noise isn’t enough for me.
White noise (usually a fan) has been greatly beneficial to my quality of sleep. I wish I had started doing so many years sooner.
I do not do well with TV or anything that has speech though.