The agency said it cannot ban personalized pricing under its current authority, but it will pursue enforcement action against companies that fail to meet its disclosure requirements.
They are going to “enforce” disclosure rules but not enforce to prevent the substantive harms of surveillance pricing. It’s framed (and many stories and readers and commenters run with the narrative) that it’s a restriction, when it’s actually a permission. This means that unlike the direction Lina Khan’s FTC was taking to prevent surveillance pricing, it is saying to companies, “It’s fine to surveillance price as long as you disclose.” Meaning, open season.
It’s the difference between, for example, enforcing actual net neutrality versus enforcing “disclosure” about violating net neutrality.
They are going to “enforce” disclosure rules but not enforce to prevent the substantive harms of surveillance pricing. It’s framed (and many stories and readers and commenters run with the narrative) that it’s a restriction, when it’s actually a permission. This means that unlike the direction Lina Khan’s FTC was taking to prevent surveillance pricing, it is saying to companies, “It’s fine to surveillance price as long as you disclose.” Meaning, open season.
It’s the difference between, for example, enforcing actual net neutrality versus enforcing “disclosure” about violating net neutrality.