Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.

Did America have a protein thing recently?

  • Praxinoscope@lemmy.zip
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    8 hours ago

    As a vegan, it’s annoying. This obsession makes everyone concerned “where I get my protein.”

    But no one seems to track their fiber, sodium, iron, riboflavin, etc. and would be miffed if I constantly asked people about it.

    • masterspace@lemmy.ca
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      2 hours ago

      Its not because of obsession, it’s because it’s literally the starting point for nutrition knowledge, and it’s the most obvious thing that would be lacking in a vegan diet. When people think substantial protein they think meat first and dairy and eggs second.

    • Trilogy3452@lemmy.world
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      2 hours ago

      Wouldn’t you get most of the other nutrients fairly easily as long as you eat a varied diet? Accounting proteins/carbs/fats (and their sub-category types) seems harder

    • Zachariah@lemmy.world
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      7 hours ago

      “Oh, I’m good on protein intake. Thank you. But now that you mention it: I have been wondering how to bring up my concern for your possible riboflavin deficiency…”