Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
It’s the fad of the day (decade).
If you look closely, you might start seeing “high in fiber!” creeping in. You know how the last ten years there were articles about how Americans don’t eat enough fiber? Well, now fiber is the new selling point…