I was playing with Linux back in the kernel 2.0 days. The tech was mostly ready for us geeks, but not for everyone else. Switching meant new habits, and “it’s free and open” was never a strong enough reason for most people.
People use big tech products for convenience: already installed, works out of the box, compatible with everything their friends use. Microsoft knew that playbook very well.
No matter how much we argue and explain, if it isn’t more convenient, most people won’t switch.
The silver lining: building small alternatives has never been cheaper
Good point @bold_omi.
I was playing with Linux back in the kernel 2.0 days. The tech was mostly ready for us geeks, but not for everyone else. Switching meant new habits, and “it’s free and open” was never a strong enough reason for most people.
People use big tech products for convenience: already installed, works out of the box, compatible with everything their friends use. Microsoft knew that playbook very well.
No matter how much we argue and explain, if it isn’t more convenient, most people won’t switch.
The silver lining: building small alternatives has never been cheaper