Instead of blocking them, this extension speeds them up to x16 and also mutes the ad. Experiencing a 30 second ad in 2 seconds is pretty funny. And it works on Edge and Chrome.
Instead of blocking them, this extension speeds them up to x16 and also mutes the ad. Experiencing a 30 second ad in 2 seconds is pretty funny. And it works on Edge and Chrome.
Google will give up eventually. They’re definitely burning more money than they would gain from winning the battle
They give up on everything else all the time. I wonder if expanding their ad business is the one exception though. They ran out of new users and already pack videos full of ads. Forcing them on people who block them is the only thing left for them to attempt as they seek to continue perpetual growth.
Ads are the very core of Google at this point. They are more likely to give up their search engine and the name Google before they give up their ad business.
Unfortunately the videos with ads absolutely packed through them are largely due to the creators choosing the settings for extra monetization.
deleted by creator
Youtube just made changes that prevent creators from choosing to only allow skippable ads. Now youtube chooses what type of ads to run at the start and end of a video.
The only choice creators have is to enable or disable mid-roll ads, and where to place them (but the default is to allow youtube to make those choices too)
I do not believe that is the case. Youtube ads are an insanely profitable business. I suspect throwing a couple dozen of FTEs on blocking ad blockers would be <1% of current revenue.
I don’t doubt they make tonnes of revenue from ads however you have to remember how small the share of adblocker users are. So the extra money from fighting the adblock user base is a clear gamble. Especially as those types of users are the ones who are more likely to avoid YouTube completely if they can’t bypass ads.
Someone in Google would have done the research because it’s not a simple case of
war profit = adblockusers * ad revenue per userI strongly believe they’ll stop once they hit a certain threshold/target of “reduction of adblock users”. They won’t go on like this forever.
I don’t think they’ve gone all in yet.
Maybe at the moment, but I suspect part of the motivation for this is that they are trying to prevent another “adpocalypse” type boycott from their advertisers.