If that’s premium what isn’t premium? Steel reserve? That’s just malt Coors with different marketing. Micky’s? That’s just malt Miller with different marketing. 10 barrel? That bud light wearing 2010’s hipster clothes.
I think we’re giving these brand too much credit with the word premium.
If that’s premium what isn’t premium? Steel reserve? That’s just malt Coors with different marketing. Micky’s? That’s just malt Miller with different marketing. 10 barrel? That bud light wearing 2010’s hipster clothes.
I think we’re giving these brand too much credit with the word premium.
Hey, hey, hey! Don’t disrespect Mickey’s.
Mickey’s is good… I like steel reserve too… I also enjoy imperial IPAs.
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They gave it the title of premium, not the consumer. If they labeled it as waste runoff it wouldn’t sell as well.