Boys and men from generation Z are more likely than older baby boomers to believe that feminism has done more harm than good, according to research that shows a “real risk of fractious division among this coming generation”.

On feminism, 16% of gen Z males felt it had done more harm than good. Among over-60s the figure was 13%.

The figures emerged from Ipsos polling for King’s College London’s Policy Institute and the Global Institute for Women’s Leadership. The research also found that 37% of men aged 16 to 29 consider “toxic masculinity” an unhelpful phrase, roughly double the number of young women who don’t like it.

“This is a new and unusual generational pattern,” said Prof Bobby Duffy, director of the Policy Institute. “Normally, it tends to be the case that younger generations are consistently more comfortable with emerging social norms, as they grew up with these as a natural part of their lives.”

Link to study: https://www.kcl.ac.uk/news/masculinity-and-womens-equality-study-finds-emerging-gender-divide-in-young-peoples-attitudes

  • MirthfulAlembic@lemmy.world
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    10 months ago

    Because their content is controversial, thus driving engagement, thus being favored by the algorithms of many social media platforms. I still get recommended some of their garbage on YouTube, despite never having watched anything remotely similar to it.

    Younger people tend to be easier to influence, and they often lack the experience to smell bullshit. And the more people hear something, the more likely they are to believe it.