The author does have a way with words lol. I love this paragraph in particular, emphasis mine:

As we speak, the battle that platforms are fighting is against generative spam, a cartoonish and obvious threat of outright nonsense, meaningless chum that can and should (and likely will) be stopped. In the process, they’re failing to see that this isn’t a war against spam, but a war against crap, and the overall normalization and intellectual numbing that comes when content is created to please algorithms and provide a minimum viable product for consumers. Google’s “useless” results problem isn’t one borne of content that has no meaning, but of content that only sort of helps, that is the “right” result but doesn’t actually provide any real thought behind it, like the endless “how to fix error code X” results full of well-meaning and plausibly helpful content that doesn’t really help at all.

And he describes exactly what I have to deal with on the regular, “content that only sort of helps” that “steals your attention from the content you actually want.” Even moving from Google to DDG has only mitigated this problem, it hasn’t fully gone away.

But yeah, one of his conclusions seems to be the Death of the Hyperlink? Which, I mean, not even LLM’s can kill that. I doubt <a href is going away any time soon.