So i am in the middle of starting my own company in computer support(focusing on teaching people how to use email, printer etc and solving problems that might be standing in their way). But i need a name, website, Email and phone number. The last one i have figured out as that is just a if it is kind of easy to remember its okay. But figuring out an E-mail and website requires a name for the company.
I have heard some people that named company’s with their name in it and regret it later. So how would one properly name a company? I am based in the EU if it matters but i don’t think this is something that is different in different cultures.
Things i currently think about are (my name) tech service and (my location(city)) tech service but i don’t know if that is a good idea and if i might get regrets in the future(for example when expanding to more locations or getting employees).
Thanks for your vision on this.
Many company names are short wordplays or acronyms with the founders‘ name(s) or location, or with the kind of manufactured goods or types of business. Examples are ALDI, Lidl, Audi H&M, Adidas for names, or Prada, BMW for location, or IBM, SAP for types of business.
The Asian way seems to be different though, as company names often represent symbols of good fortune, as in Samsung, Sony, Hyundai, but also Nike.
It’s probably wise to avoid clichés (kool) or insults in common languages („Fuck“ printing and publishing in Germany) too.
It would be a good idea to write a few sentences about how your future business will operate, the ethos you’re aiming for, what exactly you’ll be offering, any Unique Selling Point/s you have, and your intended brand image. These would be good terms to Google to get a rough idea of how it applies to your business if you’re not sure.
After this, if nothing jumps out at you, try asking ChatGPT or another AI for suggestions using the outline you’ve already written. I use it to bounce ideas off occasionally. Do remember to search up any suggestions it has for you, though, in case it gives you something that already exists!
To me it makes sense to stay away from your name or location in case you want to sell the business or expand. Generic and memorable is good like maybe CompAssist or ComputerHelpers, but unfortunately a lot of those domain names are taken. Geography might help, like maybe ValleyTopTech or MountainGeeks or RiverComputerHelp.
Good luck!
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