Experts say there can be long-term health consequences for babies and infants who consume too much sugar at a young age.
In Switzerland, the label of Nestlé’s Cerelac baby cereal says it contains “no added sugar.” But in Senegal and South Africa, the same product has 6 grams of added sugar per serving, according to a recent Public Eye investigation. And in the Philippines, one serving of a version of the Cerelac cereal for babies 1 to 6 months old contains a whopping 7.3 grams of added sugar, the equivalent of almost two teaspoons.
This “double standard” for how Nestlé creates and markets its popular baby food brands around the world was alleged in a report from Public Eye, an independent nonpartisan Swiss-based investigative organization, and International Baby Food Action Network.
The groups allege that Nestlé adds sugars and honey to some of its baby cereal and formula in lower-income countries, while products sold in Europe and other countries are advertised with “no added sugars.” The disparities uncovered in the report, which was published in the BMJ in April, has raised alarms among global health experts.
This really doesn’t have much to do with Nestlé. This is about the purchasing habits of consumers in different markets as influenced by global wealth inequality, lacking education, and inadequate access to healthcare. While large corporations absolutely have certain influence on those factors, this issue of more sugar in some products is so far downstream from the real problems that it’s just a useless distraction.
High sugar for poor babies doesn’t concern you?
Nestlé isn’t the only brand of baby food available in those markets, they sit right next to products that do have that “no added sugar” label. But that healthier alternative is not what sells better, the cheaper ones do, why? Because the consumers in those markets either can’t afford the healthy food or they lack the education to know the importance of a good diet.
What products are available on a market is a reflection of the purchasing habits of the consumers in that market, and those habits are a result of the macro socioeconomic factors of the region. If Nestlé changed all their products to be “no added sugar” right now then the prices of those products would need to be bumped up slightly which would mean the consumers would shift to another brand that’s cheaper which has the same issue and hey presto nothing has changed.
Nestlés products having added sugar is not the problem it is a symptom.
So what do we do if we want to solve these big problems? Well that’s not easy, it largely depends on the governments and people of those regions, but we can help. There are charities like plan-international.org which tries to directly tackle inequality and education, but driving economic activity can also help, maybe next time you go grocery shopping you buy a Senegal peanut oil or a pack of batteries from The Philippines. These are big hard problems that won’t be easily solved, but if we are to have any chance to fixing them we need to be able to identify what the problem is, getting mad at a brand is a lot easier than recognizing the underlying issues.