I think it is worth mentioning that patreon also surfaced as a means to provide income for creators. Whether this was a direct result of ad blockers may be debatable. However, patreon certainly provides creators with an avenue to generate income that is not dependent on ads services.
Then there are also creator focused platforms like nebula and curiosity stream, which aim to provide creators with a fair share of generated revenue.
All in all, my take on the developments over the past ten years or so is that ad revenue sharing (with creators) provided an important impulse to establish the field of online content creation, and that shortcomings of this model are now being addressed. Mainly to funnel more money to the content creators rather than platform owners.
I think the last really big hurdle to an actually democratized internet is that we need to make it easier to host at home.
Asymmetrical download upload is such a fucking pain. I would rather have 100 down and 100 up then 400 down and 5 up like I currently do.
On top of that, there aren’t a lot of good systems in place to enable me to host a website from home. If IPv6 were common it would be easy for me to secure a static IP address and to point that to my DNS resolver and attach my domain, but since I’ve got to be on an ipv4 system since no provider in my area provides an on-ramp to IPv6 and even if they did the Grand majority of Internet users cannot resolve IPv6 addresses, it’s dead in the water.
If every person in America had symmetrical upload download and a static IPv6 address for their home, we could get rid of the grand majority of the content provider and hosts and instead use democratized systems like bluesky and Kbin and Mastodon and free tube without having to worry about these multi trillion dollar companies’ bottom lines.
Eh, I’m not sure it’s much improved. In the ad model, the content creator owned the site and got money from selling ads. The more traffic they got, the more they could charge. In the new model, a corporation owns the site and takes a cut of whatever the creator generates.
Not necessarily. For instance, YouTube uses the old ad model and is of course not creator owned.
Additionally, you can use patreon while also using (and capitalising on) your own content distribution systems.
This is all to say, I do think the ad model may stay somewhat relevant, however, I also think that other income avenues are helpful and enable content creators more flexibility in terms of the manner in which they think they can best reach their audiences while generating income
Worth pointing out that ad blockers don’t work for ads that are inserted into a video stream, so there was no need to change that model there. Also, YouTube is an example of a site that’s not owned by the content creator. YouTube makes the money from the ads, then gives the significant creators a cut.
I think it is worth mentioning that patreon also surfaced as a means to provide income for creators. Whether this was a direct result of ad blockers may be debatable. However, patreon certainly provides creators with an avenue to generate income that is not dependent on ads services.
Then there are also creator focused platforms like nebula and curiosity stream, which aim to provide creators with a fair share of generated revenue.
All in all, my take on the developments over the past ten years or so is that ad revenue sharing (with creators) provided an important impulse to establish the field of online content creation, and that shortcomings of this model are now being addressed. Mainly to funnel more money to the content creators rather than platform owners.
I think the last really big hurdle to an actually democratized internet is that we need to make it easier to host at home.
Asymmetrical download upload is such a fucking pain. I would rather have 100 down and 100 up then 400 down and 5 up like I currently do.
On top of that, there aren’t a lot of good systems in place to enable me to host a website from home. If IPv6 were common it would be easy for me to secure a static IP address and to point that to my DNS resolver and attach my domain, but since I’ve got to be on an ipv4 system since no provider in my area provides an on-ramp to IPv6 and even if they did the Grand majority of Internet users cannot resolve IPv6 addresses, it’s dead in the water.
If every person in America had symmetrical upload download and a static IPv6 address for their home, we could get rid of the grand majority of the content provider and hosts and instead use democratized systems like bluesky and Kbin and Mastodon and free tube without having to worry about these multi trillion dollar companies’ bottom lines.
I’ve got symmetrical gigabit and an IP address I can remember
Just because you are 1/8th immortal does not mean that you get to rub it in our faces.
Eh, I’m not sure it’s much improved. In the ad model, the content creator owned the site and got money from selling ads. The more traffic they got, the more they could charge. In the new model, a corporation owns the site and takes a cut of whatever the creator generates.
Not necessarily. For instance, YouTube uses the old ad model and is of course not creator owned.
Additionally, you can use patreon while also using (and capitalising on) your own content distribution systems.
This is all to say, I do think the ad model may stay somewhat relevant, however, I also think that other income avenues are helpful and enable content creators more flexibility in terms of the manner in which they think they can best reach their audiences while generating income
Worth pointing out that ad blockers don’t work for ads that are inserted into a video stream, so there was no need to change that model there. Also, YouTube is an example of a site that’s not owned by the content creator. YouTube makes the money from the ads, then gives the significant creators a cut.