• PoetSII@lemmy.world
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    1 year ago

    Mass media? ‘Barbenheimer’ as a concept is a meme driven by word of mouth and the absurdity over the two drastically tonally different (important note: good) movies releasing on the same day.

    I’m sure the Barbie and Oppenheimer PR teams picked it up and ran with it, but it absolutely didn’t start with them