- Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
- The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
- Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
I recently read that a baby crib did the same thing they charge an activation fee after it’s sold. First we had subscriptions now we have reselling activation fees. It’s just another way to get a little bit more money.
Should just be illegal. Either you buy a thing or you rent it. This is cheating.
Anyone who has already purchased a Prloton, should be able to resell it. If they can’t, then I see a class action coming.
New sales could do this I guess, hopefully people will stop buying from crap companies
They talk about class action lawsuits so often, do those really still work to kill a company?
Cradlewise. At least that is a one time $120 fee and you don’t need an additional app subscription to use it, for now. It might get worse as the first set of users are just starting to sell theirs, as it’s useless after 2 years.
For Pelaton, it’s reactivation fee + app subscription.