It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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A backup camera and an Android Auto/Apple CarPlay head unit radio that sounds decent. That’s all I want in a car for “tech” that isn’t a safety feature. Everything else can go.
Yeah, when I drive other people’s newer cars, the only thing I miss going back to my early 2000s model is the backup camera.
I’ve got a magnetic clip for my phone on the dash, and a 3rd party Bluetooth > FM converter and it makes for a perfect gps and audio solution.