It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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There’s some other minor tech that’s fairly nice that I haven’t seen in cheaper cars. Lights under the door to light up the ground on dark nights for when you’re getting out. Just solid utilitarian tech right there.
My single piece of favorite car tech is the cruise control that follows the cars ahead of you and brakes when necessary. I barely use my feet for driving anymore.
Ah yea adaptive cruise control with lane assist is my jam.