It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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I recently had to drive my parents’ new Volva XC40 and that thing is one of the most overengineered vehicles I’ve ever ridden in.
The lane assist is kinda great while driving because if you drift a little it helps keep you in your lane. But I found myself literal fighting against the wheel whenever I was genuinely changing lanes, on a lane-ending merge, but more importantly trying to not get sideswiped when a semi drifts into my lane.
Instead of traditional shifter, or even shift buttons like my '14 MKZ, this thing has a 3-position shifter knob to go between R-N-D, a separate long-press button to simply put it into park (and by long press, I genuinely have to verify on the dash it’s is park because I almost jump a parking block more than once since I didn’t press long/hard enough) and a separate little knob in the center console whose sole purpose is to turn the car on and off.
The electric child-lock is a nice little button mixed in with the window controls on the driver door arm rest…which both myself and my parents have accidentally engaged on a number of occasions by resting our arms on the arm rest.
Aside from that, even in my car I outright HATE the auto environmental controls where you have to set an internal temperature and when the temp reaches that it changes the air to maintain. So if it’s a blazing GA summer, and i set the thermo at 69 (nice) once the internal temp reaches 69 it starts blasting not-cold air.
While the lane assist and adaptive cruise control can help a little on those long trips, I genuinely dislike them because I believe it actively encourages the driver to not pay attention to driving.
Hmm. Do they have a thumb button or something you can hold down to quickly and easily override it?
It can be turned off, but it defaults back to ON. I don’t know if the default can be changed though.
… What kind of car is this? 😂 (Look at the first sentence)