Political groups and candidates are targeting young voters, who are motivated by specific policies like abortion.

Summary

Gen Z posted greater voter turnout in 2022 compared to previous generations in midterm elections. As the 2024 election approaches, campaigning continues to be directed at this generation — including outreach led by Gen Z voters themselves.

Gen Z voters are more motivated to participate in elections due to specific policy issues, particularly reproductive rights. Political groups and candidates are implementing new strategies to engage this generation, including peer-to-peer organizing and authentic messaging.

Vice President Harris has been praised for her relatable social media presence, while former President Trump has appeared on popular male-dominated podcasts.

    • njaard@lemmy.world
      8·
      2 hours ago
      • Congress person addresses young people’s concern 😁
      • Young people don’t vote anyway 🥱
      • Congress person gets replaced by gerontological conservative 😔
      • Young people [surprised Pikachu face]
      • Boomers continue to bankrupt social security 🤑