The report outlined that the fallout is due to differences over the creative direction of the franchise, with Amazon reportedly in favour of “Marvel-style” ideas to expand the franchise, such as spinoff shows and films.
No, for fucks sake. No!
Broccoli is reported to have baulked at the pitch, telling friends that Amazon are “fucking idiots” who are taking the franchise “hostage”. She has reportedly expressed her disinterest in continuing to work with Amazon for any Bond films. NME has reached out to Amazon MGM Studios for comment.
“Fucking idiots” indeed. And too predictable, to be honest.
As much as I think AI will make everything worse, I think it’s just a symptom of the real problem in the industry.
I think it boils down to two things:
So what they’ve learned is that there’s no point in making movies - if they want to make money they need to make a franchise. So they keep investing in anything they can possibly milk into a soulless franchise that sucks in consumers and leaves them hooked.
There’s no room for artistic authenticity in this process. It will produce worthless garbage by design. It’s consumerism turned into cinematography.
Thank god some are rebelling against it.