I think progressives never thought about this because we banked on immigration and demographic change allowing us to win culturally and electorally but the issue is immigrants tend to be overwhelmingly male, that is how Trump won actually he won over a lot of Hispanic,Black,Asian and indigenous men who feel humiliated by a new culture, economy and world.
So what can we do rhetorically and policy wise to win more young men over ?
Because the definition of counterculture is “against the mainstream”.
The liberal viewpoint has been the mainstream for probably 50 years now. There’s a reason there’s a song called “Nazi Punks Fuck Off”. Because there are Nazi punks. Who exist because not being racist is mainstream, and you can therefore rebel against it.