Xbox controversially raised the base price of its mainline games to $80 in an announcement a few weeks ago. Now, it seems to be backtracking. Good, I say.
We were already seeing this at $70: the market is largely unwilling to support games getting any more expensive right now. And even though we had $90 SNES games back in the mid-90s, without adjusting for inflation, I think we can also say quite definitively that the market expanded exponentially as prices got lower, relative to inflation and in absolute terms, in subsequent years. Increasing prices further is pricing out those people. Plus, we’ve got tons of low-cost options that can often be higher quality than the games charging $70+.
We were already seeing this at $70: the market is largely unwilling to support games getting any more expensive right now. And even though we had $90 SNES games back in the mid-90s, without adjusting for inflation, I think we can also say quite definitively that the market expanded exponentially as prices got lower, relative to inflation and in absolute terms, in subsequent years. Increasing prices further is pricing out those people. Plus, we’ve got tons of low-cost options that can often be higher quality than the games charging $70+.