And couldn’t I just fake the times someone saw my ads to get more money? How is that effective? As an advertiser do I have to just trust the ones seeking ad space?
So, I sold Internet ads for a while. (I know, I’m not proud, but I had a family to feed.) We would sell packages of views.
Like, for $100 I could have your ad appear 20,000 times in a month. And for a little more, it would target a specific demographics like families with children, retired folks, or Republican homosexuals with cats. And for a little more, we could target those demographics in specific parts of the country. And for a little more we could target anyone who walked into your competitors location in the past 3 months. (If you took your phone anywhere, we knew it.)
I can’t remember all the other targeting we had, but it got creepy.
Republican homosexuals with cats. How much is that package 🤣🤣
(If you took your phone anywhere, we knew it.)
Is this because people have the location setting turned on or does it not matter?
I wasn’t involved in the tech end, so I imagine locking down your location settings could block some of it, but I wouldn’t put it past Google or Apple to snag information from the mandatory 911 cell location.
It does and it doesn’t.
Think of it like, there’s dozens of different ways to get your location data, and maybe 90% of people will be exposed by one or other method.
deleted by creator
They have a lot of bullshit metrics they use to try to operationalise how effective and valuable the ad was, thereby algorithmically pricing things. Certain things are more expensive to advertise, but it’s all essentially self justifying bullshit imo.
Easy, the ones displaying the ads have been paid to do so. Magazines of yesteryear have been replaced by websites, TV still follows the same model, but has probably been outpaced by the scale of ads online. Billboards are probably the only one unaffected, and the people who lease the space to erect the billboard charge their customers for the right to have their ad displayed, just the same as any of the others above. Want your ad in my magazine, on my TV channel, webpage, Youtube? Pay for the privilege.
