The rebrand isn’t because of stupidity it’s because money. Like always.
Big picture: Lay’s generates about 60% of PepsiCo’s annual sales but has seen sales slip every quarter for the last three years. Consumers in every income bracket have been ditching classic snack brands amid rising prices.
So it’s not that the consumer is stupid, it’s that marketing is desperate to find another way to explain that no one can afford $8 for a bag of shitty chips?
Utz is far superior in flavor and pricing. I buy a fair amount of snacks (I leave them by the front door with drinks for the delivery people), and I can buy a 60 ct. box of 1oz. chip bags for $15 or a 40 ct. of the same size from Lays for $25.
I get my funyon fix at the Asian market now. Dragonfly has been doing spices for centuries and their onion ring chips taste like the east india trading company would invade their factory.
The rebrand isn’t because of stupidity it’s because money. Like always.
So it’s not that the consumer is stupid, it’s that marketing is desperate to find another way to explain that no one can afford $8 for a bag of shitty chips?
Utz is far superior in flavor and pricing. I buy a fair amount of snacks (I leave them by the front door with drinks for the delivery people), and I can buy a 60 ct. box of 1oz. chip bags for $15 or a 40 ct. of the same size from Lays for $25.
I get my funyon fix at the Asian market now. Dragonfly has been doing spices for centuries and their onion ring chips taste like the east india trading company would invade their factory.
$1 per chip and a bag of starchy air!