Elon Musk’s polarizing political actions since acquiring Twitter, later rebranded X, in 2022 dramatically hurt the automaker’s U.S. sales, underscoring how deeply its fortunes are intertwined with the billionaire’s persona.

The findings quantify for the first time how the political actions of the world’s wealthiest person – including his role in U.S. President Donald Trump’s administration – may have cost Tesla billions in lost vehicle sales while benefiting rival electric carmakers.

Tesla’s U.S. sales would have been between 67% and 83% higher, or about 1 million to 1.26 million additional vehicles, from October 2022 to April 2025, had it not been for what researchers call the “Musk partisan effect,” according to a working paper from the National Bureau of Economic Research by Yale University economists.

  • TheFogan@programming.dev
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    3 days ago

    I mean… I don’t know shit about any other car manufacturers. If I were in the market for an EV, and the specs on a specific car sound best for my needs, and you tell me "Did you know the CEO of that car company, has a terrible personality, face, vibe and aura… I’d probably still buy the car.

    If you tell me the CEO of that company did a sig heil, created a group to slash pediatric cancer research, helped get the orange cheeto elected, supports the US republican party and the far right german party, constantly tweets and agrees with great replacement theory posts…

    Then yeah I’m not buying that car.